Print legibility at kid-sizing. Raccoon shirts for kids run small in youth cuts, and a busy design that reads fine at adult-XL can lose detail on a youth size 6. We favor designs where the central element (the raccoon or the slogan) sits high and centered, so the print isn't swallowed by a backpack strap or a tucked-in waistband.
Slogan readability for early-reader ages. "Just a girl who really loves raccoons" works because the phrasing is simple and the joke lands without requiring context. We keep designs where the text either reads cleanly at a glance, or carries an obvious visual gag like a heartbeat line or a cookie motif.
Cartoon versus realistic illustration register. Younger kids gravitate toward chonky, friend-shaped raccoons with big eyes; older kids start preferring cleaner line work and quieter humor. We mix both registers so the guide covers ages 4 through 12 without leaning entirely on baby-style cuteness.
Gift-readiness for non-birthday occasions. Raccoon shirts double as zoo-trip outfits, sleepover pajama tops, and Halloween-adjacent layering pieces. We favor designs that travel across contexts: a sleeping-raccoon shirt that doubles as pajamas, a somersault-raccoon shirt that fits a high-energy school day.
Humor calibration for the parent audience. Parents buying raccoon shirts for kids read the slogan first. Phrases like "trash panda" and "let's do crimes" need to be playful enough to charm the parent and clean enough for a school dress code.